There’s huge digital divide which exists in India where even most of our parents, moms in particular, struggle to use digital applications. As we go deeper in Indian Tier 2/3 cities, and villages, the divide grows wider and wider. The result is that while the English India seems to be flourishing through adoption of digital technology, the vernacular Bharat continues to struggle. And the digital divide costs the industry dearly. Almost 90% of India is Bharat, which has not adopted digital commerce yet! This is the giant Bharat opportunity.

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We are going to change this. Jiny is India’s first mobile adoption assistant which makes mobile apps Bharat-friendly. It makes apps super easy to use for Bharat and enables anyone to complete entire transactions in their very first try. We are a B2B SaaS startup and are already working with the likes of Jio.